Today I want to talk about your website and give you a some advice on how to convert your website visitors into more leads and sales. Sound good?
After designing hundreds of websites, I can tell you if the “wow factor” is not there immediately then you’ll always have trouble converting your website visitors in to leads and sales. It’s the power of a first impression.
Studies show that within 5-7 seconds of coming to your website your website visitors form an opinion and their opinion will determine if they stay on your site or if they leave and move on to your competitor.
If your visitors aren’t “wowed” or intrigued within that 5-7 seconds, then you’re going to have a hard time keeping their attention. At that point, it doesn’t matter how great your product or service is because their experience so far is mediocre at best.
So, how can you make sure your website is giving off a great first impression? Your website visitors should know exactly who you are, what you do and how you can help them as soon as they get to your site. They should never have to scroll down or search for this information.
This information needs to be displayed prominently as soon as your website is displayed to them. Many business owners don’t realize that the top of your website is the most valuable real estate on your site.
I’ve you’ve gone through any of my training programs, you’ve probably heard me refer to this space as “above the fold” – think in terms of how newspapers sit on the shelves, it’s the top half of the front page that the customer sees first. If they see an image or headline that intrigues them, they are more likely to pick it up and read it. The same concept applies to your website.
As soon as your website loads, any information displayed on the screen before scrolling is considered above the fold.
Above the fold is where you’ll need to intrigue your website visitors immediately so they’ll “want” to learn more. To get their immediate attention, make sure the three things I mentioned above are prominently displayed above the fold of your page.
Immediately Your Website Visitors Need To Know:
1) Who you are (be specific)
2) What you do or what your product does, and
3) How it can help them (the result they’ll get)
Use beautiful pictures and bold headlines that trigger their attention. Keeping in mind, above the fold should ALWAYS be about your customer and the result they will get from you.
If you struggle with branding or messaging, It would be well worth you investing in someone to help you with that. The more professional your website looks, the more likely your website visitors will know you’re the real deal!
If this post helped you or you have a question, I’d love to hear it! Leave a comment: